Privacy Policy

Publix Super Markets, Inc. (“Publix”) is committed to protecting your privacy. We developed this Privacy Policy to share with you our information collection practices and the options you have when visiting the Web site for the Publix Legislative Action Network (“Publix PLAN”), which is an electronic grassroots program for updating interested Publix Associates on legislation and facilitating contact with members of state and federal legislative bodies.

This Privacy Policy is an online Privacy Policy and applies only to information collected from you through the Publix PLAN Web Site, which is located at www.publixplan.com (the “Site” or the “Web site”). This Privacy Policy does not apply to information that you furnish to us offline or in any other manner except through this Web Site.

Please note that other web sites affiliated with Publix Super Markets, Inc. may be governed by separate policies. When visiting any of our other sites, please refer to its Privacy Policy.

By using this Site, you are agreeing to accept the practices described in this Privacy Policy.

Who is Collecting Your Information
Publix and its affiliates are the sole owners of the information collected; except as otherwise provided in this Privacy Policy, we will not sell, share, rent or loan this information to any third party. However, we may use and share aggregated information that does not personally identify you with third parties in order to improve the Site for our Web site users. You can always be assured the information we collect is used to provide a more personalized experience for our Web site users.

None of the required information and/or optional information collected on any form on this Web site is used for other purposes than those stated on such form or in this Privacy Policy; however, Publix may use third parties to assist in providing certain services to our Web site users. In the event that Publix utilizes a third party to provide such services, our contract with the third party will include obligations upon the third party to keep all information obtained during such contract confidential and secure.

You should be aware, however, that Publix may share information provided through the Web site with third parties under contract with Publix in order to provide Web site users with the various features offered on the Web site. Such contracts with third parties include obligations upon the third party to keep all information obtained during such contract confidential and secure.

What is Collected, and How Do We Use It
Although you can visit the landing or “Log In” page of the Web site at www.publixplan.com without providing any personal data to us, the rest of our Web Site can be accessed only by current Publix Associates. In order to navigate past the “Log In” page, you will be required to input your Publix Associates Personnel Number and Last Name.

Certain sections of our Site include forms through which you may be asked to provide additional information. Listed below is a general description of the kinds of personal data requested on these forms and the primary purpose for which such data is used.

The “Legislator Search” page collects information about your geographic location in order to assist you in identifying your area legislators. You are only required to input your zip code in order to access this feature.

The “Contact Us” page also collects information from Web site users who wish to contact Publix or to post a comment or suggestion. This information is strictly used to process and fulfill the contact request and/or to send the Web site user requested information and/or responsive e-mails. In addition, this page may request optional demographic information to use for internal marketing research to better serve our Web site users in the future, to make improvements to the Web site and to help target our communications.

The “Become a Key Contact” page collects certain narrative information from you if you wish to identify a legislator with whom you have an existing relationship. Information that you choose to furnish via this page is provided to employees in the Publix “ Government Relations” department, who make note of it and may use that information in conversation with an elected official. However, the information that you furnish on this page is not otherwise publicized or shared outside of our Government Relations department.

Other Information
We collect additional information about how you use and access our Web site. This information enables us to improve the Site by making it more accessible and easier to navigate.

Cookies
By use of this Site, you consent to our use of cookies. A "cookie" is a piece of data stored on your hard drive containing information about you. Usage of a cookie is in no way linked to any personally identifiable information while on our Web site. Cookies do not contain any registration information that would personally identify you, as all such data is kept behind our firewall. Nor do cookies allow us to track your usage of other web sites or the Internet in general.

Log Files
We use IP addresses to analyze trends, administer our Web site, track Site user navigation and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

Sharing
We may share aggregated demographic information with our partners. This is not linked to any personal information that identifies any individual person. Publix may use your profile information to create personalized content, offers, and services, but this information will only be used by Publix and its affiliates. Publix and its affiliates may release information when required to do so by law (for example, under a subpoena, court order or other regulatory requirement or to maintain or protect the security of the Site). As noted above, Publix may share our Web site users’ personal information with third vendors who are under contract with Publix in order to provide our Web site users with the various features offered through the Web site. However, such contracts with third parties include obligations upon the third party to keep all information obtained during such contract confidential and secure.

Security
Publix uses secure connections during the transmission of log in, registration and membership information. This means that information collected through those pages dealing with sign in, registration and membership information, is encrypted before it is sent over the Internet between your computer and Publix computers. The technology used is called Secure Socket Layer (SSL). Through the use of this technology, your information collected through those pages dealing with sign in, registration and membership information is encrypted on your computer, sent through the Internet as jumbled code and decoded on either Publix's secure server or the systems of the third party contracted to provide the service in question. You can verify that the connection is secure because you will see a key or a padlock at the bottom of your browser. Another identifier of a secure connection is the URL (or Web site address); the address will change from http://www.publixplan.com to https://www.publixplan.com when a secure connection is in place.

Links
Our Site may contain links to other sites. Please be aware that Publix is not responsible for the privacy policies of other sites. We encourage our Web site users to be aware when they leave our Web site and to read the privacy statements of each and every Web site that collects personally identifiable information. This Privacy Policy applies solely to the information collected by our Web site.

Notification of Changes
If we decide to change our privacy policy, we will post a notice on the Log In page or in some other prominent location so our Web site users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify Web site users. We will use information in accordance with the privacy policy under which the information was collected.

Contact Us
Please let us know if you have any questions about our Privacy Policy. Simply send us an e-mail .

Last modified: June 23, 2009